Before you start building or commissioning a website, it helps to have a few things in place. This isn't about perfection, it's about having the essentials ready so you can move forward without getting stuck.
What you offer
You need to be able to explain what you do in clear terms. Not polished marketing copy, just honest, straightforward language. If someone asked you what your business does over a coffee, what would you say? That's your starting point.
Who it's for
Who are you trying to reach? Be specific. "Everyone" isn't helpful. Think about your ideal customer: what do they need, and how does what you do help them? Understanding your audience makes every decision easier.
How to contact you
This seems obvious, but decide how you want people to get in touch. Email? Phone? A contact form? Pick one or two methods and stick with them. Too many options can be confusing.
Basic images
You don't need a professional photoshoot. A few decent photos of your work, your space, or your products will do. Use your phone if that's what you have. Real beats perfect every time.
An idea of structure
Think about the main pages you need. Usually it's: Home, About, What You Do (or Services), and Contact. Start simple. You can always add more later.
What "done" looks like
What would make this website a success for you? More enquiries? A place to send people for information? Being clear about your goal helps you stay focused and avoid overthinking.
That's it. You don't need a detailed content plan, professional photography, or months of planning. Start with these basics, and build from there. The best websites grow over time.